// profile
LAURI
TURTO
Commercially driven entrepreneur, business developer and professional coach with a strong track record of turning ideas and plans into action.
My background combines business development, sales, entrepreneurship, import, e-commerce and leadership with extensive experience in the sports and wellness industry.
As a founder and CEO, I have built and commercialised new business concepts, including growing a new coaching concept from 0 to 400 members within its first 12 months. As an entrepreneur, I have hands-on experience across the commercial value chain — from international suppliers and importing to pricing, e-commerce, sales and the end customer.
My professional coaching background has shaped the way I lead and develop business: set a clear goal, build the plan, execute, measure the results and adjust when needed.
I am at my best in environments where the direction is clear or need to be made, expectations are high and someone needs to take ownership and move things forward.
Core Strengths
01 — 04Business Development
Turning ideas and plans into commercial concepts, services and revenue.
Sales & Commercial Execution
Pricing, customer acquisition, corporate sales and partnerships that move numbers.
Leadership & Ownership
Taking responsibility for the plan and driving it through to the result.
Data-driven Decision Making
Testing, measuring and adjusting based on evidence, not opinion.
Partnerships · Commercial execution · Sports & wellness
Selected Experience
HistoryKontti Valmennuskeskus
Founder · Shareholder · CEO
Co-founded Kontti Valmennuskeskus and helped build a new coaching business from concept to commercial execution, reaching approximately 400 members during its first year.
Business growth & commercial executionDeveloped and commercialised a new coaching concept, combining service development, pricing, sales and customer acquisition.
New revenue opportunitiesDeveloped new service products, corporate sales and events to expand the business beyond the core membership offering.
Leadership & ownershipWorked hands-on across business development, sales, service development and day-to-day operations while taking ownership of moving plans from idea to execution.
Adaptability — COVID responseWhen the pandemic suddenly disrupted the core business, we responded by developing our own digital application and launching remote coaching services, enabling us to continue serving customers in a radically changed operating environment.
Sports Retail, Import & E-commerce
Sales · Import · E-commerce
Hands-on experience in sports retail combined with running my own import and e-commerce business specialising in triathlon products.
Import & product portfolioManaged the sourcing and importing of triathlon products, including supplier relationships, product selection and building the commercial offering for the Finnish market.
Commercial product thinkingEvaluated products and suppliers from a commercial perspective: what to bring to market, who the target customer is, how to position the offering and how to price it.
E-commerce & salesBuilt and operated an e-commerce business alongside direct sales, gaining practical experience in customer behaviour, demand and the commercial realities of bringing products to market.
Supplier→Sourcing→Import→Pricing→E-commerce→Sales→Consumer
Professional Coaching & Performance
Leadership · Concept development
Extensive professional coaching experience with a wide range of clients — from everyday people and business executives to Finnish champions and athletes competing at major international championships.
Leadership & performanceLed individuals and groups with very different backgrounds and performance levels by setting clear goals, building structured plans and adapting execution based on measurable progress.
Elite & executive coachingExperience coaching Finnish champions, international championship-level athletes and business executives — environments where trust, communication, accountability and results matter.
Data-driven developmentUsed performance data, testing and continuous feedback to evaluate progress, identify development needs and make evidence-based adjustments.
Concept developmentCreated and developed a successful senior group-training concept, turning the needs of a specific customer segment into an accessible and popular coaching service.
People & communicationStrong ability to communicate with, motivate and lead very different people — and get them committed to a shared goal.
How I Work
Process lineGoal
Set a clear, shared target.
Plan
Build the plan to reach it.
Execute
Take ownership and move it forward.
Measure
Read the results honestly.
Adjust
Change what needs changing — and repeat.
Result
Deliver the outcome that was promised.
Goal → Plan → Execute → Measure → Adjust → Result